Awesome article about paul Miller, a Verge writer who took a year off from the Internet.
Interestingly, he realized that he didn’t need to be offline to find the real him, because he was being himself online.
“The past twenty years have been an absolute low point,” he told me. “Nobody really spent much time thinking about what the creative was going to be. It’s almost like the absolute opposite of what you see on Mad Men.”
- Jon Steinberg, President of BuzzFeed, on advertising"
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying “no” to 1,000 things. - Steve Jobs
It’s interesting to see Omnicom and Pepsi working in a way that focuses on the right teams and not the right agency.
This is an entirely logical step as the value an agency provides is a culture or place where talent flourishes, but the talent is what ultimately matters.
But strip away the agency and what do you have? You have a hub strategy similar to the of Co or even (to an extent) Victor & Spoils. All Omnicom is doing is putting a bow on it and giving it a bit of a quality guarantee.
How long before there is a “United Artists of Creatives and Planners” that starts up - top pedigree teams competing for projects without the agency structure?
Despite their good intentions, people lose willpower and make bad decisions. here’s how to create digital products that help users keep themselves in line, in spite of themselves.